Guides for people who run the store themselves.
No growth hacking, no funnels. Just what works when you are the marketing department, the packer and the customer service line.
Practical guides on video advertising for small online stores across the Gulf and wider MENA region, covering which platform to advertise on, what product video actually costs, how Arabic ad scripts differ from English ones, and how to get a Salla or Zid store posting video consistently.
Nine product video ad formats that actually sell
Nine proven structures for short product video ads, what each one is for, and which product categories each format suits best.
Read the guideHow to run video ads for a Salla or Zid store
A workflow for Saudi store owners on Salla or Zid who want consistent video ads without an app integration, plus what changes when the official apps launch.
Read the guideArabic ad scripts: Modern Standard or Gulf dialect?
When to write a product ad in Modern Standard Arabic and when to use Gulf dialect, plus the text shaping mistakes that make an otherwise good ad look imported.
Read the guideWhat a product video ad actually costs in Saudi Arabia
Real numbers for the four ways to get a product video ad made in Saudi Arabia, from an agency shoot to generating it from a product link, with the cost per ad at volume.
Read the guideTikTok, Instagram or Snapchat: where should a Gulf store advertise?
A direct comparison of the three platforms that matter for online stores in Saudi Arabia and the UAE, covering audience, cost, creative format and what actually sells on each.
Read the guideHow to make a video ad for your store without a camera
A practical method for turning the product photos already on your listing into a video ad that performs, without filming anything or hiring anyone.
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